Consumers still perceive mobile phones as casual gaming devices, despite recent company efforts to introduce more advanced games and features to the platform, according to Parks Associates’ The New Frontier: Portable and Mobile Gaming. This report analyzes trends in the mobile and portable gaming industries; profiles major publishers, developers, technology providers, and carriers; provides consumer data regarding portable and mobile gaming; and forecasts market growth.
“In the mobile gaming industry, consumer awareness lags behind technological advancements,” said Yuanzhe (Michael) Cai, Director, Broadband and Gaming, Parks Associates. “New 3D and multiplayer mobile games look great in demos, but casual games are where the money is and will be for the next few years.”
According to the report, fewer than 10% of on-the-go Internet gamers want to play core or console-centric games on a mobile phone, compared with 55% who want to play puzzle and card games on mobile phones and more than 30% who want word and arcade games.
While casual gaming beats out advanced gaming on mobile phones, more than 30% of those interested in gaming on-the-go are interested in playing sports and action/adventure games on a portable game player, and another 29% and 27% are interested in playing driving/flying games and first-person shooter games on portable devices.
“Portable game players will maintain strong growth momentum because they provide an experience yet to be matched by mobile phones,” Cai said. “Next-generation players will likely include mobile broadband, which would enhance their value proposition.”
For more information on The New Frontier: Portable and Mobile Gaming, visit http://www.parksassociates.com or contact sales@parksassociates.com.
About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.
Each year, Parks Associates co-hosts executive thought leadership conferences CONNECTIONS™ and CONNECTIONS™ Europe in partnership with the Consumer Electronics Association (CEA®). In addition, Parks Associates produces the online publication Industry Insights in conjunction with the CONNECTIONS™ Conference series.
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