Over two-thirds of U.S. households believe the acquisition of pirated content is wrong, a similar level of moral outrage as when they are asked about cheating on their taxes, according to Global Digital Living™ II . This new study from Parks Associates, which investigated online piracy habits in 13 countries around the world, found 69% percent of American households believe it is wrong to download pirated music and video from the Internet, 77% believe it is wrong to cheat on your taxes, and only 44% believe it is wrong to drive over the speed limit.
Attitudes regarding pirated content differ sharply by age, however. Just 50% of respondents ages 18-25 believe downloading unauthorized content is wrong compared with 75% of respondents ages 45 and over.
“Downloading will be a phase for some, but these young consumers still represent a threat to the music and movie industries,” said John Barrett, director of research at Parks Associates. “Young adults are the key consumers for music and movies. Even a temporary lull in their purchasing can have a big impact.”
Global Digital Living™ II is a thirteen-country survey of international technology trends that included over 13,000 respondents. For more information on this project, visit http://www.parksassociates.com or contact Parks Associates at 972-490-1113 or e-mail sales@parksassociates.com.
About Parks Associates: Parks Associates is a market research and consulting firm focused on all product and service segments that are “digital” or provide connectivity within the home. The company's expertise includes home networks, digital entertainment, consumer electronics, broadband and Internet services, and home systems.
Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, multiclient studies, consumer research, workshops, executive conferences, and custom-tailored client solutions. Parks Associates is also a reliable resource for industry, local, national and international press, providing data, analysis, and insight on all aspects of the “digital living” markets.
Parks Associates hosts several fall events and co-hosts CONNECTIONS™ and CONNECTIONS™ Europe (in partnership with the Consumer Electronics Association) each year. In addition, Parks Associates produces the publication Industry Insights two times per year in conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com | http://www.connectionsconference.com | http://www.connectionseurope.com | http://www.connectionsindustryinsights.com
