"privacy" articles

A smart door lock belongs to the family of smart home access devices and is a wirelessly connected electromechanical lock—or retrofit mechanical control for a deadbolt—that can be remotely monitored, locked, and unlocked by communicating using a smartphone, tablet, computer, or smart speaker. It may communicate either directly, via Wi-Fi or Bluetooth, or through a gateway or voice assistant. These devices provide keyless entry/exit serving as a replacement for traditional keyed locks...
Parks Associates research finds three in four internet households are concerned about their personal data security, with more than half saying they are very concerned. While consumers are very concerned about the security of their data, they are very fatalistic about this topic—almost two-thirds of consumers feel it is impossible to keep data completely secure. The proliferation of apps and connected devices creates many new avenues for data to leak out of a household, often just...
With global cybercrime, damages already estimated near $1 trillion in 2019,[1] the threat to businesses and their remote employees surged as lockdowns and social distancing first hit in early 2020. Organizations ranging from enterprise to SMB face enhanced strategic, financial, and regulatory risk from data breaches, while employees are increasingly concerned about home network cybersecurity. Evolving Cyber Threat Landscape Throughout 2020, worldwide ransomware attacks...
 
by Elizabeth Parks | Jul. 5, 2022
Tags: COVID-19, privacy, security
Accessing and experiencing digital media have become more complicated, both for consumers and the companies providing the content. The fracturing of entertainment options, coupled with a decline in traditional pay TV, has forced many consumers to subscribe to a bevy of services in order to access the video content they want to watch. While this situation offers consumers a greater than ever selection of content, it offers a unique set of challenges from an authentication and...
It stands to reason that video and audio analytics tech on other devices will eventually come to the smart home as engineering advancements make it feasible on a smaller and cheaper platform. Consumers may encounter this technology at work or in public and come to expect similar features and capabilities. There are also advancements in audio and video data that will act as competition or supplement these audio and video in gathering data for analysis. Rise of...
  During the  Protecting Consumers at Home: Security and Privacy Matters  panel discussion at the recent CONNECTIONS: Connected Home Conference hosted by Parks Associates, it was revealed that 54% of consumers are concerned about identity theft but are unsure about how to protect their data and privacy. Consumers are concerned about cybersecurity and data privacy threats but are also confused about the nature of these threats and how to protect...
 
by Sarah Lee | May. 23, 2022
Tags: privacy, security, smart home
While the use of smart home devices and appliances is mostly among early adopters, many markets will inch closer to the early majority in the next few years. The integration of new technologies in consumers’ lives is forcing service providers and manufacturers to rethink technology solutions to meet the changing needs of the post-pandemic world. Convenience, comfort, and peace of mind remain the leading drivers of smart home device adoption. But, other factors influencing growth...
Despite the proliferation of available smart home devices and services, as well as numerous escalating promotions, the adoption rate for many smart home products has remained consistent (slow and steady) over the past few years. Manufacturers and service providers are eager to understand what they must do to make significant gains in sales and revenue. Parks Associates’ research on market barriers mines consumer fears and presents strategies for addressing or alleviating their...
 
by Elizabeth Parks | Apr. 27, 2022
Tags: privacy, security, smart home

Page of 8 Next

PA_Staff_Quotes_Patrice_v1_600x60.jpg

PA_Staff_Quotes_Patrice_v1_600x60.jpg

PA_Staff_Quotes_Paul_v1_600x60.jpg

PA_Staff_Quotes_Paul_v1_600x60.jpg

PA_Staff_Quotes_Paul_v2_600x60.jpg

PA_Staff_Quotes_Paul_v2_600x60.jpg

PA_Staff_Quotes_Jennifer_v1_600x60.jpg

PA_Staff_Quotes_Jennifer_v1_600x60.jpg