"personalization" articles

According to Parks Associates research, the percentage of broadband households not intending to purchase a smart home device due to security and privacy concerns has increased from 21% in Q1 2017 to 32% in Q1 2018. Further, more than one-fourth of U.S. broadband households strongly agree that it’s impossible to keep their personal data away from unauthorized users. Security and privacy concerns are clearly becoming top of mind for many connected consumers. As the number of...

AT&T has ambitions on transforming from a wireless and broadband provider to a “modern media company” and recently made a number of acquisitions towards this objective: The $84 billion buy of Time Warner gives them a wide array of content and strong portfolio of household names. Key among these are HBO with its 130 million subscribers and TNT, which is standard on most pay-TV bundles. The giant increased its content and digital advertising capabilities with the...

Prior to the 5th-annual Connected Health Summit, hosted by Parks Associates, Shawn Barry, VP, Strategic Sales, Alarm.com, sat down with the firm's analyst team to discuss solutions and innovations for connected living at home. Shawn will participate as a keynote speaker at the event. He will present  Smart Solutions for Connected Living at Home and in Communities on Wednesday, August 29, at 9:45 AM. What's new in 2018 that keeps you upbeat/optimistic about the connected...

Prior to the 5th-annual Connected Health Summit, hosted by Parks Associates, Geoff Gross, Founder & CEO, Medical Guardian, sat down with the firm's analyst team to discuss new cutting-edge innovations in the connected health market. Geoff will participate on the expert panel, Trackers, Wearables, and Smart Watches: Next Stage in Health Tech , during the pre-conference research workshop: Independent Living and Wellness: A Growing Opportunity on Wednesday, August 28, at 4:15...

Prior to the 5th-annual Connected Health Summit, hosted by Parks Associates, Nathan Treloar, President & COO, Orbita, Inc. sat down with the firm's analyst team to discuss what will impact the future of the connected health market. Nathan will participate on the  Emerging Connected Health Tech: Next Wave of Innovation panel on Thursday, August 30, at 1:30 PM. Panelists who will join him on this session include: Jennifer Fraser, Director of User Experience,...

Bill Loesch, CEO, LeakSentinel spoke with the Parks Associates’ analyst team prior to the 22nd-annual CONNECTIONS: The Premier Connected Home Conference to discuss how companies can capitalize on consumer interest in a home insurance-smart home connection. Bill will be speaking on the Insurance and Home Services: Being a Trusted Advisor panel at 1:30 PM, Thursday, May 24, in San Frncisco. He will be joined by the following speakers: Yuval Harry, Head of...

The smart home is a comprised of a collection of products and services that serve the needs of consumers using either a centralized or a distributed control architecture. In a distributed control architecture individual products perform specific jobs for consumers, but those products also benefit from collaboration with other products. A loose collaboration between autonomous products is sufficient for many jobs; however, some tasks may be better served by if they were coordinated as a...

Parks Associates is supporting the Saudi Smart Cities Conference, which will take place May 16-18 in Riyadh, Saudi Arabia. The event will explore how to create successful collaboration between public and private sectors, the monetization opportunities that will help boost infrastructure, increase investment, make cities sustainable and improve quality of life for all. With the economic diversification plans in place, key government authorities are focused on providing the best...