"OTT" articles

The COVID-19 crisis is having a significant impact on video consumption with a large percentage of new subscribers adding video services. OTT services with significant gains in subscribers include Apple TV+ and Disney+, which is unsurprising given their recent launches into the market. OTT service providers are tapping into the captive at-home video consumer base brought on by shelter-in-place orders and work-at-home mandates. The combination of free content, promotional...
 
by David Drury | May. 28, 2020
Tags: cord cutting, COVID-19, OTT
Internet service providers (ISPs) are in the midst of a significant sea change. ISPs must support the quickly evolving internet access demands across the globe brought on by the COVID-19 crisis. They are being called on to keep consumers and businesses connected, and are suspending data limits, waiving late fees, halting service termination, opening public Wi-Fi hots spots, and providing free broadband service among other measures to assist the public. From Parks Associates Q1 2020...
 
by David Drury | May. 11, 2020
Tags: broadband, COVID-19, OTT
Short-form smartphone-only SVOD service Quibi launched on April 6th with a limited-time extended 90-day trial and introductory pricing at $4.99 for the ad-supported tier and $7.99 for an ad-free tier. The early days of the service have been a mix of good and bad news. Quibi certainly picked an interesting time to launch a mobile-only subscription OTT service. As consumers shelter-in-place, their preference for smart TVs and other home-based streaming video devices such as streaming...
 
by Steve Nason | May. 8, 2020
Tags: COVID-19, mobile, OTT
TV antenna usage in US broadband households jumped to 25% in 2019 and is expected to grow as COVID-19 has kept consumers at home. Content styles and genres grow and change, while business models and transmission technologies evolve and cause disruption, but nothing changes the end consumers’ goal: to find video that they want to watch. Secondarily, consumers want to find that content in a manner that is affordable and easy. With the increasing number of on-demand options...
The COVID-19 crisis has fundamentally impacted the daily operations and strategies of companies across all business verticals and the lifestyles and routines of consumers. The dynamic changes currently developing in the OTT video space, for both the industry and consumer side alike, are illustrative of the profound effect the crisis is having on daily life. Parks Associates monitors and analyzes the OTT video space for our OTT Video Market Tracker , along with multiple other...
 
by Steve Nason | Apr. 8, 2020
Tags: coronavirus, COVID-19, OTT
The COVID-19 pandemic has radically altered work routines for everyone. With “non-essential” employers mandating remote work, many of the connected services and solutions Parks Associates studies are now essential in ensuring everyone in the household can work from home and entertain-in-place. 360 View: Broadband Services in the US , a Parks Associates study of 10,000 US broadband households in Q3 2019, reports that 76% of US broadband households said life would be much more...
 
by Steve Nason | Apr. 3, 2020
Tags: broadband, connected CE, home networks, OTT
OTT service churn reached 35% in 2019, up from 28% in 2018. As the OTT video market evolves and becomes more competitive, service providers are increasingly focused on engaging and keeping their subscribers and less focused on simply acquiring them. Because of this, customer engagement has become a critical element of success for video services. Service providers are using a variety of tools, incentives, and strategic partnerships to drive subscriber or viewer engagement and grow their...
 
by Parks Associates | Mar. 12, 2020
Tags: online video, OTT, Webcast
The traditional pay-TV industry has faced immense pressure since the era of streaming video on-demand, evidenced by years of cable and satellite subscriber losses from all providers. The shift to online video consumption has forced traditional players to adjust their strategies, or suffer the consequences. As traditional pay-TV providers realign their focus to more profitable broadband services, partnerships with online pay-TV providers continue to arise. In February 2020, the following...
 
by Brandon Riney | Mar. 10, 2020
Tags: OTT, pay TV, streaming

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