"Apple" articles

Smart watch adoption is picking up in the United States. According to Parks Associates' most recent survey data, as of 2017 14% of U.S. broadband households own at least one smart watch. Consumer-reported purchase intention for smart watches has also more than doubled year-over-year, ahead of the holiday shopping season. 2017 is an important year for the U.S. smart watch market. Traditional fitness wearable brands Fitbit and Garmin have announced their first "true" smart...
The Apple Event was today, and Apple made a series of interesting announcements about its iPhone lineup. The iPhone 8 and 8 Plus were announced, and the rumored iPhone X was confirmed. These new iPhones offer more powerful processing via Apple's new A11 chip, as well as an Apple-designed GPU. This allows Apple to offer on-device machine learning and computer vision-enabled abilities which enable a number of new use cases. Apple's machine learning tech enables: Native...
Every year, Amazon hosts Prime Day, a one-day event of deals exclusive to Amazon Prime members. On Monday, July 10, Amazon decided to open the floodgates early at 9 pm E.T., extending the typically 24-hour event (held on July 11) to 30 hours. The star of the event this year? The Amazon Echo. Retailed at $180, Amazon Prime promoted the device at $89.99, a whopping 50% off. Other Echo devices were also priced lower—the Dot at $34.99, a 15% cut from $49.99, the Echo Tap at $79.99, a...
 
by Dina Abdelrazik | Jul. 12, 2017
Tags: Amazon, Apple, audio, voice control
The voice-first consumer market is rapidly changing. Stakeholders continue to announce new moves and product roadmaps. Integrations and partnerships are regularly being made. New entrants, seeking opportunity in the intensifying appeal of voice-enabled technologies, are placing their bets with their own offerings. Both devices and applications are now on market—primarily in the personal assistant space—that embrace voice-first; that is, they feature an...
Voice-enabled technologies have experienced massive growth in the consumer market since the introduction of Siri in 2011. The momentum in voice technologies is similar to the Internet boom in the 1990s. Companies who did not get on board and create a web presence, especially in commerce, fell behind to their competitors. The voice-first movement may elicit the same effect. For companies to capitalize on the current market opportunity, they must consider enabling a voice experience with...
The traditional watch market faces two forms of competition from the CE space. First, the ubiquity of smartphones decreases the need for a separate timepiece. Second, the smart watch category challenges the traditional watch segment directly. Shipments of Swiss-made watches fell by over 14% from July 2015 to July 2016, and traditional watch sales declined across all price categories. Recent Parks Associates research assessed the impact of smart watches on the traditional watch...
 
by Jennifer Kent | Mar. 15, 2017
Tags: Apple, apps, mobile, smart watch, smartphone, wearable
Apple recently released its holiday quarter’s earnings . Although the blockbuster sales of iPhones dominated the headlines, analysts and pundits were also drawn into the debate about the health of Apple’s smart watch business. Since Apple does not disclose its sales figures and only provided vague qualitative comments about this line of business, estimates and guestimates are all over the place. We have our take as well, outlined below, based on a slew of data from primary...
 
by Harry Wang | Feb. 1, 2017
Tags: Apple, smart watch, wearable
We recently released a  complimentary whitepaper  examining the top trends in the connected home, health, and mobile industries.  Top 10 Consumer IoT Trends in 2017 , which features insight from Parks Associates’ analyst team, examines key topics driving growth and monetization of the IoT. Wearables and smart watches are expanding as healthcare tools and will be integrated with other IoT applications. The market for smart watches, and for wearables...

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