Blog articles from 08/2018

Parks Associates research finds that 75% of smart watch owners and 68% of fitness tracker owners are using their devices every day . How are consumers utilizing digital health applications? This new infographic below highlights the top 10 ways consumers use health apps the most, including tracking resting heart rates and consumed calories, setting exercise goals, and logging food and drink. Notably, almost half (48%) of daily app users utilize their health devices to track the...
The market for consumer electronics products and services is increasingly competitive. As brands seek to achieve and maintain competitive advantage, many recognize the importance of intuitive user interfaces and ample support. This need is born out of the desire to reduce consumer effort as brands recognize the connection between low customer effort and low brand loyalty. The use of augmented reality (AR) is one of the latest attempts to leverage new technologies towards this end....

Parks Associates' 5th-annual Connected Health Summit  kicks off this week to bring together executives and thought leadership on health technologies as they relate to the Internet of Things. Service providers and smart home manufacturers have the opportunity to provide solutions that address a spectrum of needs and market segments interested in maintaining overall health and well-being—whether a senior looking to age independently in his or her home or a millennial working to stay...
 
by Dina Abdelrazik | Aug. 27, 2018
Tags: none
Blog Post Submitted by ForgeRock Technology and health leaders Arm, ForgeRock, Philips, and Qualcomm Life, along with innovative healthcare startups Sparsa and US TrustedCare, today announced a collaborative effort focused on enhancing data from medical devices to enable more trustworthy data sourcing and consented patient-information sharing. Under the banner “ OpenMedReady ,” the companies have created a framework designed to complement existing standards in remote...

On August 16, 2018 research firm Parks Associates hosted its first open house and asked members of the North Texas community to come learn what the company is all about. Attendees got to hear a brief introduction about Parks Associates from the company’s SVP, Elizabeth Parks and the Director of Business Development, Jason Paris .  Afterwards the company’s research analysts and directors gave quick presentations to highlight Parks Associates strengths. The first group of...
Blog written by Alexa Saldana, Research Intern at Parks Associates The health sector has captured the attention of tech giants and companies hoping to improve health-related experiences and offerings. One such giant, Amazon, announced the acquisition of PillPack in an effort to have a more direct role healthcare and pharmaceuticals.  Amazon believes PillPack.com will become a key player in its shift to take on digital healthcare. PillPack is of particular interest to Amazon...
 

Prior to the 5th-annual Connected Health Summit, hosted by Parks Associates, Andrew Altorfer, Co-Founder and Chief Executive Officer, CirrusMD, sat down with the firm's analyst team to discuss new strategies to engage consumers in health and wellness behavioral changes and the future of connected health. Andrew will participate on the Virtual Visits: Expanding Reach and Functionality panel on Wednesday, August 29, at 4:30 PM. Panelists who will join him on this session include:...
AT&T has ambitions on transforming from a wireless and broadband provider to a “modern media company” and recently made a number of acquisitions towards this objective: The $84 billion buy of Time Warner gives them a wide array of content and strong portfolio of household names. Key among these are HBO with its 130 million subscribers and TNT, which is standard on most pay-TV bundles. The giant increased its content and digital advertising capabilities with the...
 
by Craig Leslie | Aug. 24, 2018
Tags: operator, pay TV, personalization


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@ParksAssociates RT @AdvancedTVNews: The next 12 months could bring some major growth to online-pay TV services, according to @ParksAssociates. via @advance

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