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Parks Associates is a resource for the media and is frequently cited in local, national, online, and trade media. For immediate contact with an analyst, contact research@parksassociates.com

RESEARCH & NEWS

30 June 2009
Personalization and unique value of smartphones to push global sales to 310 million units in 2013
The consumer appetite for smartphones is skyrocketing and will push annual sales worldwide from 131 million units in 2008 to over 300 million by 2013, according to international market research company Parks Associates.

The firm’s new report Mobile Services: Global Outlook finds consumers are attracted to these converged devices because they combine practical and entertainment applications into a mobile platform, which can then be expanded incrementally with new and unique add-ons and applications like Breadcrumbz from the Google Android Market. (more)


23 June 2009
Consumer demand, technical innovations to push U.S. revenues for Remote Technical Support Services to $2.6 Billion by 2013
Annual U.S. revenues for remote technical support services will grow to $2.6 billion by 2013, according to a new report from Parks Associates. Digital Home Tech Support: Analysis and Forecasts finds that increased demand and technical innovations will allow retailers, broadband service providers, and third-party providers to grow their customer base and increase revenues across an array of support areas, including PC setup and troubleshooting, home networking setup and support, and PC tune-up services. (more)


19 June 2009
Households in Western Europe with TV services to top 180 million in 2013
CONNECTIONS™ Europe has announced the call for papers for its upcoming Summit, November 4, 2009, in Amsterdam, Netherlands. CONNECTIONS™ Europe Summit, hosted by international research firm Parks Associates, is dedicated to the discussion and analysis of new business models for emerging services, applications, and advanced digital technologies. The event will take place at the Mövenpick Hotel Amsterdam City Centre. (more)


16 June 2009
Smartphones, Data Plans, New Apps to drive Mobile Advertising Revenues to $1.5 billion in 2013
Revenues for mobile advertising in the U.S. and Canada will grow from $208 million in 2009 to approximately $1.5 billion by 2013, according to the new Parks Associates report. Adoption of smartphones, 3G network data plans (or newer wireless services), and downloadable applications will spur this growth in ad revenues, with significant increases beginning in 2010. (more)


09 June 2009
Parks Associates’ Digital Den at ESCA to discuss innovations in digital content delivery and home entertainment
Parks Associates today announced the participants for the second-annual “Digital Den” at the Entertainment Supply Chain Academy (ESCA), June 23-24 at the Luxe Hotel in Los Angeles. The Digital Den, June 24, 1:30-3:15 p.m., features an introduction from Blair Westlake, Corporate Vice President, Media & Entertainment Group, Microsoft, followed by a short presentation from Parks Associates’ President Stuart Sikes.  The Digital Den, hosted by Parks Associates, includes presentations from innovative companies developing new content delivery, management, and access methods for entertainment at home. (more)


05 June 2009
CONNECTIONS™ identifies key growth areas, obstacles, and opportunities for industry players
CONNECTIONS™: The Digital Living Conference & Showcase, hosted by international research firm Parks Associates, featured three days, June 2-4, of presentations and panel discussions from service providers, CE companies, software and middleware developers, and many other members of the consumer technology value chain.

Glenn Lurie, President of Emerging Devices and Resale, AT&T Mobility and Consumer Markets, delivered the opening keynote “Embedding Wireless in Consumer Electronics” on June 2. In the following session, executives from Qualcomm, TiVo, YouTube, and Cisco addressed efforts from CE companies and content providers to deliver new video experiences to end users. PlumChoice hosted the evening networking reception. (more)


03 June 2009
Parks Associates survey identifies impact of education and income on consumer PC purchase habits
For each $1,000 in income, U.S. households will pay on average $1 more for a PC, according to the Consumer Decision Process Annual Survey, which has quantified the influence of income and education on the amount consumers spend on specific CE products.

International research firm Parks Associates recently completed this survey of over 5,000 U.S. consumers on their 2008 purchases and 2009 purchase intentions. The research, part of the Consumer Decision Process Service, examines ownership and attitudes toward product categories such as PCs, MP3 players, LCD and connected TVs, home networks, and Blu-ray players. (more)


27 May 2009
Digital Living Conference features executives from controls, networking, entertainment, and CE companies
Parks Associates has announced the speakers for CONNECTIONS™: The Digital Living Conference & Showcase, including keynotes from Austin Energy, AT&T, Sony Pictures, and Verizon.

The 13th annual CONNECTIONS™, June 2-4 at the Santa Clara Convention Center, features interactive panels with over 80 speakers and consumer and industry research presented by Parks Associates’ expert analysts. This event attracts senior executives from industries associated with the digital home, new media and content distribution, and mobile applications and services. (more)


21 May 2009
PlumChoice brings expertise in business of remote tech support services to CONNECTIONS™
Parks Associates today announced PlumChoice as a Reception Sponsor for CONNECTIONS™, June 2-4, in Santa Clara, Calif. PlumChoice, which offers premium remote computer and technology services for homes, home offices, and small businesses, will welcome CONNECTIONS™ attendees and discuss their unique approach to the growing tech support market prior to their evening reception on June 2. (more)


19 May 2009
Smart Grid, Home Monitoring, and Wireless Home Controls
Parks Associates has announced the speakers for the Home Controls and Energy Management track at CONNECTIONS™, which includes an opening keynote from Austin Energy’s CIO. Multiple sessions at CONNECTIONS™ will feature executives from energy-focused companies discussing new innovations in home monitoring and controls, Smart Grid initiatives, and wireless home controls. (more)

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  • MAY 09  I'm not bullish on Apple TV
  • APR 09 — Driving Forces for Connected CE
  • MAR 09 — Social Networking
  • FEB 09 — The Free-to-Play, Virtual Goods Model
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  • JULY 08 — Market Catalysts for New Storage Solutions
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